Growth & Intelligence
Repricing Engine
Win the Buy Box without giving away your margin.
Our repricing engine monitors competitor offers and Buy Box status around the clock and adjusts your prices within the limits you set. Price floors are calculated from landed cost, marketplace fees and target margin, so a price war never turns into a loss. Every change is logged, so you can see why a price moved.
The shift
From manual workarounds to automated by default
Before Audaxim AI
- Losing the Buy Box to sellers who reprice faster
- Manual price changes that cannot keep up
- Racing to the bottom and selling below cost
- Price floors that ignore fees and shipping
- No record of why a price changed
After Audaxim AI
- Competitive prices updated automatically
- Rules that respond to Buy Box and competitor changes
- Price floors that protect your margin
- Floors calculated from cost, fees and shipping
- A complete log of every price change
Capabilities
Everything included in Repricing
Buy Box rules
Set strategies to win or share the Buy Box, match or beat specific competitor types, and back off when you are the only offer.
Min/max price floors
Minimum and maximum prices are enforced on every change, so repricing never goes below your floor or above your ceiling.
Cost-based margin guardrails
Floors are calculated from landed cost, referral and fulfillment fees, shipping and your target margin by SKU.
Competitor monitoring
Offer data from Amazon SP-API notifications and marketplace APIs tracks competitor price, fulfillment type and seller rating.
Inventory-aware pricing
Raise prices on low stock to slow sell-through, or lower them on aging inventory to avoid long-term storage fees.
Price change history
Every price update records the rule that triggered it, the competitor context and the resulting Buy Box status.
How we deliver
A clear path from audit to always-on
- 01
Pricing audit
We review your catalog, cost data, fees and current Buy Box performance to identify where price is costing you sales or margin.
- 02
Strategy & floors
We define repricing strategies by SKU group and calculate floors and ceilings from your real costs.
- 03
Test on a subset
Rules run on a limited set of SKUs first so results can be reviewed before rolling out to the full catalog.
- 04
Roll out & optimize
Repricing expands to the full catalog, with ongoing monitoring of Buy Box share, margin and rule performance.
FAQ
Repricing questions, answered
Will repricing ever sell below our cost?
Not if your cost data is accurate. Every price change is checked against a floor built from landed cost, fees and your target margin.
Which marketplaces are supported?
Amazon is the primary focus, with Walmart and eBay also supported. Other channels can be added where their APIs allow price updates.
Is it rule-based or algorithmic?
Both. You can start with transparent rules, then use algorithmic strategies for SKUs where competition changes frequently.
Can we exclude certain products?
Yes. You can exclude SKUs or brands, such as MAP-restricted items, or set fixed prices for specific listings.
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